Redcare Pharmacy: App CRM Manager (m/f/d)

Headquarters: Brckenstrae, 10179 Berlin, Germany
URL: http://redcare-pharmacy.com
Company Description
About Redcare Pharmacy:
As Europes No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision Until every human has their health. If youre seeking a career that offers purpose and aligns with your values join us and start your#Redcareer today.
Job Description
About the role:
As anApp CRM Manager (m/f/d), you will play akey role in shaping customer engagementand retentionfortheRedcare App across international markets. You will act as thetechnical and strategic expert forpushnotifications and in-app communication, enabling teams to runhigh-quality campaignswhile stepping inhands-on for complex or cross-market use caseswhen needed.
Working closely withProduct, Engineeringand Marketingteams, you will help build ascalable,reliableand data-driven mobile CRM setupand actively contribute to improvingapp engagement and retentionacross Redcares app ecosystem.
About your tasks:
Design push notifications and in-app communicationstrategies for the Redcare App, includingproduct ownership of the app CRM tool(e.g.CleverTap/Leanplum) anditstechnical setup and roadmap
Enable and support marketing teamsin planning and executing in-app and push campaigns;take hands-on ownershipforcomplex, technical or cross-market use caseswhen needed
Act as theapp CRM expert and central interfacebetweenMarketing, Product, Engineering,Dataand external partners
Work closely withProduct and Techon mobile CRM topics such asevent tracking, data structures, consent and opt-in logic,featureintegrations,QAand SDK updates
Develop and test app retention strategies and promotionstogether with product and marketing teams
Definestandards, best practices,templatesand documentationto ensureconsistent quality and efficient executionacross markets
Own reporting and KPI frameworks(e.g. delivery, engagement, retention, conversion) and support teams withinsights and optimization recommendations
Monitor market, technology and competitive trendsin mobile CRM and app engagement and translate them intoactionable improvements
Qualifications
About you:
You haveseveral years of hands-on experience in app CRM, ideally in an e-commerce, digital or agency environment
You havestrong experience with push and in-app platformssuch asCleverTap,Leanplum, Braze, Airship,Batchor similar tools
You have astrong technical understanding of mobile apps, includingevent tracking, user properties, consent management, and data flowsbetween app, backend,analyticsand CRM systems
You are comfortable acting as atechnical advisor and sparring partnerforproduct managers,engineersand marketing stakeholders
You havesolid analytical skillsand are confident working withKPIs, dashboards, and reports(experience withSQL, GA4/Firebase,Fullstoryor Lookeris a plus)
You arestructured, proactive and a clear communicatorwithgoodstakeholder management skills
You arefluent in Englishand have at least aB1 level in German
Additional Information
About your benefits:
In order to provide our employees with the best possible support for their individual needs, we offer a wide range of benefits:
Work from Home:If your job does not require you to be present in the office, we can arrange the place you work from individually – even for up to 20 days a year anywhere in the EU.
Redcare events:We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.
Kindergarten Grant:We offer our employees who pay for childcare in kindergarten 100,00 (total) per month.
Mental Health:Get quick and professional help from psychologists of Likeminded if you feel overwhelmed in private or professional life. Anonymous and free of charge.
Personal Development:We are all constantly learning. That’s why we support and foster your career development through internal & external training and help you grow.
Mobility:Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time.
Sports & Health:Your well-being is our top priority. Therefore, we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club, providing a variety of sports offers tailored to your interests.
At Redcare Pharmacy, we are committed to fostering an inclusive and diverse workplace. We welcome applications from all qualified individuals, regardless of race, gender, disability, or any other legally protected status.
Join us in our mission to ensure that “every human has their health.” Apply now and become a part of our innovative team!
To apply: https://weworkremotely.com/remote-jobs/redcare-pharmacy-app-crm-manager-m-f-d






